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Introduction   With a lot of small businesses closed down, utilising direct mail is an excellent way to show consumers you're still standing or if you’re a new business - introduce yourself!    Benefits of Direct Mail    It’s unique and shows determination.  Due to most campaigns nowadays being digital, undergoing the direct mail route makes you...

Introduction   Every font has a unique personality which is why it’s crucial when considering choosing a font for your brand - fonts can subconsciously tell consumers where to go and what to buy.   They contribute to providing a practical and aesthetic function, so specific fonts work better in particular applications than others. For example, fonts with...